About the role
We are looking for a highly skilled SEO Specialist to drive organic growth, optimize content, conduct site audits, and enhance search visibility for PropTech Pulse. If you are passionate about SEO, data-driven strategies, and increasing online engagement, this is the perfect opportunity!
Roles and Responsibilities
- Conduct comprehensive keyword research to optimize content for higher search rankings.
- Create and execute a comprehensive content plan for blogs, structuring a content architecture around relevant topics.
- Plan and execute effective on and off-page SEO strategies to improve the website's Domain Authority (DA) and secure quality backlinks.
- Conduct technical SEO audits to optimize site speed, mobile responsiveness, and indexing issues.
- Track SEO performance using Google Analytics, Search Console, SEMrush, Ahrefs, and other tools.
- Monitor and analyze website traffic, user behaviours, and search trends for data-driven improvements.
- Work closely with content, tech, and marketing teams to integrate SEO strategies across all platforms.
- Stay updated on Google algorithm changes and emerging SEO trends to maintain competitive rankings.
What we are looking for
- 2+ years of SEO experience with a proven track record of increasing organic traffic.
- Strong knowledge of Google Search Console, Analytics, Ahrefs, SEMrush, Moz, and other SEO tools.
- Hands-on experience with keyword research, content optimization, and backlinking.
- Expertise in technical SEO, including site architecture, schema markup, and Core Web Vitals.
- Experience working with CMS platforms like WordPress and familiarity with HTML/CSS is a plus.
- Strong analytical skills with the ability to interpret data and implement insights.
- Excellent communication skills and ability to work collaboratively with multiple teams.
- Strong analytical skills with proficiency in quantitative and qualitative research methods.
